By Bernadette Doyle
Several years ago, I was on holiday at Club La Santa in Lanzarote, a sports resort where there are lots of fitness classes scheduled throughout the day. One lunchtime I was lounging by the pool in a perfect position to observe the following scene as it unfolded before me.
An aqua aerobics class was [...]
Got an empty swimming pool?
Published in October 6th, 2008
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How do you add value to your clients?
Published in August 27th, 2008
The vast majority of businesses do not operate in an industry where they are the only supplier so competition is going to be evident in every industry. The trick is how do you stand out from the crowd so that you attract clients but also keep those valuable clients - it is a fact that [...]
Software Top Tip - Birthday Alarm
Published in August 22nd, 2008
Posted by Emma Walker in Business Operations, Client Management, Marketing / PR, Technology, Top Tips
Want to make sure you never miss another important date? Check out Birthday Alarm which is a great tool to use to make sure you don’t forget!
What you should include on your business cards
Published in December 3rd, 2007
I have just had my business cards redesigned by a great company who is a member of one of my Athena groups, Ice Blue Marketing. I felt there were certain things I needed to include on my cards and thought I would share them here - I would love to hear any other suggestions for [...]
How to PR and sell e-courses and e-books
Published in June 6th, 2007
Posted by Emma Walker in Marketing / PR
By Paula Gardner of Do Your Own PR
So you’ve delved deep into your interest and passions and come up with an inspiring and motivating programme that you can sell on a global scale. You know you’ve got a killer product but without getting people to actually come along and take a look at your site [...]
Blogs: 17 Mistakes professionals make with their blogs
Published in May 10th, 2007
I came across this article and thought it would benefit readers to take the time to look at their own blogs to see if they are guilty of any of these mistakes – I know I am and I will be rectifying those soon!
Are you getting results from your business blog? Is it getting harder [...]
Improving my email marketing
Published in April 19th, 2007
At the beginning of the year I set myself various targets that I wanted to achieve in my business and one of them was to improve my email marketing campaign.
I decided that I wanted to take my newsletter to the next level and start using a paid subscription service to distribute it. I set [...]
Blogging as a useful marketing tool
Published in February 17th, 2007
What is a Blog?A Blog is an online diary detailing an Authors thoughts and ideas. Used effectively, a Blog can help businesses reach their customers, target market and industry.
Why should I use a Blog?Blogs are fast becoming a ‘must have’ addition to a businesses’ marketing and PR activities.
Used in conjunction with a [...]
How to get your first customer
Published in August 3rd, 2006
One of CKPA’s target markets is start up businesses and I think the most popular question they have, regardless of industry, is how to get their first customer. I saw this article and thought it might be beneficial.
By Robert Warlow - Small Business Success
Starting a new business is always tough. You have spent hours and [...]
4 great business card ideas
Published in May 25th, 2006
By Robert Warlow - Small Business Success
How often have you opened your office drawer to find a pen only to have to search your way through a pile of business cards collected over the past few months? Your immediate response is to throw them away and that’s the problem with business cards - they are [...]